How a real estate developer turned its project portfolio into immersive 360° experiences
The client develops and delivers real estate and construction projects. Its website did not reflect the scale and quality of its work. We built a custom website that showcases its projects through high-quality and 360° imagery, lets the team manage content easily, and is optimized to be found on search engines.
Key results
- Projects are presented through an interactive 360° experience that reflects the company's scale.
- The internal team manages all images, videos and content in-house.
What we delivered
- Custom premium website with services and projects portfolio
- Interactive gallery with high-quality and 360° images
- Custom CMS for images, videos, projects and text
- + 1 more capabilities
A premier real estate and construction developer
Real estate development & construction
Immersive Web & 360° Tours
Design, development, content structure and SEO
Website design and development, 360° gallery, CMS, SEO
The challenge & goal
The business problem
In real estate, first impressions drive trust. The company's online presence did not match the size and quality of its projects, past work was not presented in an engaging way, and the company was hard to find in search results.
What the client wanted to achieve
- A professional website that reflects the company's brand and scale
- Present past projects in an engaging, interactive way
- Let the internal team manage photos, videos and text
- Improve visibility on search engines and generate more inquiries
What made it difficult
- The audience (clients and investors) judges a developer by visual quality first.
- Large, high-resolution and 360° media had to load fast without hurting user experience.
- Content had to be easy to update without developers.
The solution
We built a custom website designed around the client's premium positioning, with an advanced project gallery at its core.
Prospective clients, investors and partners; the client's marketing team.
Main capabilities
Premium custom website
Clear presentation of services and a dedicated projects portfolio, designed to reflect a luxury, professional identity.
Interactive 360° gallery
High-quality images and 360° views that let visitors explore each project, turning static photos into a near-real experience.
CMS
Add or edit projects, images, videos, text and services from a flexible control panel.
SEO
Technical structure, sector keywords, site speed and search-engine-ready pages.
How we delivered it
Brand-led design
- Luxury aesthetics
- Editorial typography
Interactive gallery
- WebGL 360 viewer
- Adaptive tiling
CMS
- Media manager
- Project taxonomy
SEO & launch
- Core Web Vitals
- Structured data
| Milestone | What we did | Why we did it | What it enabled |
|---|---|---|---|
01Brand-led design | Designed the site around the company's premium identity and its projects. | Visual impression drives trust in this sector. | A website that reflects the company's scale. |
02Interactive gallery | Built the high-quality and 360° project gallery. | To let visitors explore projects, not just view photos. | A memorable, near-real project experience. |
03CMS | Delivered a flexible CMS for all media and content. | To keep the portfolio current without technical help. | Faster updates by the internal team. |
04SEO & launch | Optimized structure, keywords and speed before launch; handed over the platform. | To be found by people searching for real estate services. | Stronger search visibility and more inquiry opportunities. |
What changed & business results
Before & after
| Before | After |
|---|---|
| Website did not reflect the company's scale | Premium website aligned with the brand |
| Projects shown as static images, if at all | Interactive 360° project exploration |
| Content updates were difficult | Full control through a CMS |
| Weak visibility in search results | SEO-ready structure, keywords and speed |
Results achieved
- 1Projects are presented through an interactive 360° experience that reflects the company's scale.
- 2The internal team manages all images, videos and content in-house.
- 3The website is built to be found by people searching for real estate services.
Business value
- A stronger digital image for the company
- Higher trust among clients and investors
- Professional, interactive project presentation
- Easy content management for the internal team
- Better search visibility and more inquiry opportunities
Behind the solution
Custom website with a CMS for images, videos, projects and text, and a gallery supporting high-quality and 360° images.
Do your projects look better in real life than on your website?
Let's change that. Tell us about your projects and your audience, and we'll show you how an interactive website can build trust before the first meeting.
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